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T by Alexander Wang Spring 2012 Ad Campaign

Alexander Wang tapped South African rap collective, Die Antwoord, to appear on his Spring 2012 T by Alexander Wang Ad. Shot by Dan Jackson, the band also appear in two videos, a behind-the-scenes clip and the official campaign with “Fatty Boom Boom” from Die Antwoord’s new album Ten$ion playing.

“I am part of a generation that grew up with MTV, and obviously with music, and having it all work together made it a really fun project,” Wang said.

Shop T by Alexander Wang via alexanderwang.com

Director: Daniel Jackson
Art Director: Christopher Simmonds
Cinematography & Editing: Alexander Dynan
Stylist: Alastair McKimm
Makeup: Hannah Murray
Talent: Die Antwoord
Casting: Anita Bitton

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