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Bottega Veneta Cruise 2012 Ad Campaign

The Bottega Veneta Cruise 2012 ad campaign, has been shot by Mona Kuhn on the roof of the New Museum in NYC.

The campaign highlight the weightless, effortless, and urbane vibe of the Cruise 2012 collection. Kuhn’s approach to her photography is unusual in that she usually develops close relationships with her subjects, resulting in images of remarkable naturalness and intimacy. It was this closeness and unforced sensuality that led Bottega Veneta Creative Director Tomas Maier to approach her for the Cruise 2012 collection.

“I wanted to express a closeness in this campaign, the kind of intimacy that is at the heart of Mona’s images,” he explains. “In addition, her precise approach to light and color, and the freshness of her images, are well suited to the mood of the season. I’m very pleased with the images that resulted from our work together.”

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Photos by Mona Kuhn for Bottega Veneta
Models: Mathias Bergh, Kasia Struss

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