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Surface To Air Store Lands in NYC

Wednesday September 7th, 2011 – Surface To Air Flagship – 27 Mercer Street

Tonight was the opening of  Surface To Air‘s first US store. The brand,  launched in Paris in 2000 by Jeremie Rozan, Aldric Speer, and Dorothee Loermann, is known for producing creative campaigns, music videos, and gallery shows. The clothing line includes collaborations with several musicians and artists, such as Leigh Lezark or Kim Gordan. The store, designed in collaboration with architect Frederico Masotto, is a 2500 square-foot space that carries the French label’s full line of both men’s and women’s collections.

The crowd enjoyed cocktails by Belvedere and champagne by Moët & Chandon while listening to the musical stylings of Justin Miller, Neon Indian, and Josh Language. Next door to the launch fete, an intimate crowd watched  Rozan’s  self-directed mini-film, starring Kid Cudi. Immediately following the store opening, guests proceeded to B BAR, located at 40 East 4th Street, to continue the celebration and dance to 3am with performances by Chromeo, A-Trak and Busy P & Friends.

Visit  Surface To Air

Surface to Air New York 
27 Mercer Street | Map
New York, NY 10013

Photos by Billy Farrell Agency

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