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Banana Republic ‘Mad Men’ Series-Inspired Collection

The collection is designed by Banana Republic in collaboration with “Mad Men” Emmy® Award-winning Costume Designer Janie Bryant and is carried in Banana Republic‘s North American stores and online now at www.bananarepublic.com.

Inspired by the Emmy and Golden Globe Award-winning AMC series “Mad Men,” which returns for a fifth season in early 2012, the Banana Republic “Mad Men” capsule offers a modern take on the cool polish and panache of the 1960s era through the Banana Republic lens of affordable luxury and noticeable quality. The collection features nearly 65 pieces of apparel and accessories for men and women, embodying the style tenants of the time – effortlessly chic, dressed-up American sportswear.

“Working with Janie to gain a true understanding of the ‘Mad Men’ look and feel was a delight,” says Banana Republic Creative Director Simon Kneen. “Janie was instrumental in helping us achieve the series aesthetic and standard of authenticity with this capsule collection, offering sketches, her own inspirations and actual artifacts from the production set to help inspire the ‘Mad Men’ within all of us.”

The men’s collection includes chunky-meets-streamlined knit sweaters, tailored suit separates and fitted trousers, as well as classic accessories with character, including a money clip, cotton pocket squares, silk ties, tie bars and fedora hats. The women’s pieces are modern yet lady-like including chic trench coats, tailored dresses, high-waisted skirts, silk tie-neck blouses and statement accessories, like print scarves and leopard print pump heels.

“Collaborating with Simon and his team to design this collection was an experience I’ll never forget,” says Bryant. “It’s so rewarding to help create a collection that will allow fans of the series to channel their own ‘Mad Men’ style and take home fashionable items that are modern, not costume.”

Jack Calhoun, President of Banana Republic said, “We began our relationship three years ago with the first-ever Casting Call and creating this capsule collection was a natural progression, allowing Banana Republic customers and fans of the series to own fashions inspired by their favorite show.”

In celebration of the collection’s launch, AMC and Banana Republic reprise the popular “Mad About Style” webisodes, featuring Bryant and Kneen, who appear together in new video segments that document the making of the collection. Three unique episodes offer a behind-the-scenes look at how the collection is developed from design kick-off to the collection launch.  The videos will be shown on www.amctv.com/madmen and www.facebook.com/BananaRepublic beginning August 11.

Shop the Mad Men Collection via Banana Republic

Models: Agnete Hegelund / Philippe Reynaud
Photographer: Nathaniel Goldberg
Stylist: Ludivine Poiblanc

Via Stylerumor.com

 

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