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B Brian Atwood Brings The Heat

Brian Atwood’s new contemporary line, B Brian Atwood, will be available from Aug. 25, but the ad campaign has already made some buzz, Atwood sure covers the sex and curiosity angles.

Inspired by the 1981 film Body Heat, the ads which, along with an accompanying stop-motion video,  tell the tale of a young, gorgeous couple meeting for a secret affair. Shot at New York’s Hôtel Plaza Athénée and Beekman Apartments, the tryst was photographed by Marc Hom and styled by Maryam Malakpour.

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